Hal Birch News Today : Breaking News, Live Updates & Top Stories | Vimarsana

>> it's nice to see you, hal. thanks for joining us. >> thank you for having me, alex. >> i spoke with you when this story first broke. tell me about your reaction then and how it's all played out. >> what i said was i thought the situation that tiger found himself in was going to be -- was going to have long-term marketing impact for him. and i think it's played out exactly that way. you've seen several of his blue chip sponsors and their relationship with tiger. of course, you've had a couple like nike and ea sports that have maintained their relationship, but i'm not at all surprised how co...

At a similar level off the course. that's where he's found himself in trouble. >> do you think nike or ea are correct in sticking with the tiger brands? >> i don't think they have a choice to be honest with you. i think their businesses with him are so tied to tiger, they have built big product lines. they've invested millions or tens of millions of dollars in marketing programs, and i think frankly they're waiting for tiger to return to the course to do what he does best, which is to win tournaments and all of this will be behind them, they believe, long term. >> okay, hal birch, good to see ...