Detailed text transcripts for TV channel - CNN - 20100628:05:50:00
Cost savings, generate revenue, and to help achieve safety. these -- these digital plates are not unlike the vanity plates that have been popular, not just in our state but throughout this country. and indeed, in california, there's a whale plate for example. that's generated $3.8 million from about 125,000 motorist. we think the potential is there. this technology would permit a variety of preapproved ads or messages to be displayed only when the vehicles which to a stop. >> senator, i have lived in california for ten years. i know the traffic out there, the traffic patterns, and just how peo...
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