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people are looking forward to say who are going to be the halftime actors. the black eyed peas this time. and also many of the big companies advertise at halftime or before and after the super bowl game come up with new ads. people get excited about the whole pageantry and the showbiz nature. >> oh, yeah. when i was in the u.s., i watched it. didn't know who was playing, what it was about, but i would watch it because of the commercials and the half time show. outside the u.s. the sport is called american football but it's becoming increasingly more worldly. in the past decade the number of players born outside the u.s. has gone up from 52 to 70. that's a 35% increase. most of those players come from canada, germany, american, samoa. one of them is south korea, birth place of steelers