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The card shop and often straight to hallmark. founded in 1910, hallmark is the largest manufacturer of greeting cards in the united states. the business is also expanded into other ventures. we met don hall jr., current ceo and grandson of joyce hall at hallmark headquarters in kansas city, missouri. he gave us his secrets of success in this week's segment of learning from the pros. i think you're starting to drift when you go back to formula. when you are satisfied with where you are. results may be okay at that point, but if they're okay and it doesn't propel you to try to find out what's ...

The card shop, and aunch straight to hallmark. founding in 1910, it's the largest manufacturer of greeting cards in the united states. the business has also expanded into other ventures like television, ornaments, and party supplies. we met don hall jr., current ceo and grandson of joyce hall at hallmark headquarters in kansas city, missouri. he gave us his secrets of success in this week's learning from the pros. >> i think you're starting to drift when you go back to formula, when you're satisfied with where you are. results may be okay at that point, but if they're okay and it doesn't prope...

Money do men spend on valentine's day? men spend on valentine's day? $120, $150 or $180? >> a. >> gretchen says $120. brian gets it right at $150. >> look at that. >> this is so easy. it's all who you know. if you know women, this is no problem. and i know women. >> oh! good thing i wore a dress. >> directly from the hallmark headquarters in kansas city, missouri, how many valentine's day cards and gifts are sent each year. 75 million, 100 million or 150 million? brian? >> you know, i'm going with c. >> gretchen got it right. 150 million. 52% of adults celebrate valentine's day. >> right. so w...

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