Wai Wai promotes hand hygiene through its new packaging
The company echoes the ‘Hand Wash Program’ led by WHO. 10 May, 2021 - 08:51 AM IST | By indiantelevision.com Team New Delhi: Nepal-based Wai Wai noodles maker CG Corp Global has embarked on a more socially conscious brand messaging in its second largest market, India. With the rising number of Covid2019 cases in the country, Wai Wai is doing its bit to instil the habit of handwashing in its young consumers. The company echoes the ‘Hand Wash Program’ lead by WHO by amplifying the message through a dedicated space on each packet of noodles. This is in line with t...
Source: indiantelevision.com