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First place, and that's really what our work was intended to do. it was trying to find lessons that any leader could take and use from the great founders. >> okay, so let's highlight a few of those lessons. i love this one, maintain a clear mission, because people talk about mission statements. people talk about having all hands meetings. it is amazing to me how many times you go into a company and nobody understands the mission. it's this much to the left or this much to the right, but that makes all the difference. >> absolutely. every founder begins wanting to be at war with their industry ...

That create sustainable companies set their companies up in very specific ways in the first place, and that's really what our work was intended to do. it was trying to find lessons that any leader could take and use from the great founders. >> okay, so let's highlight a few of those lessons. i love this one, maintain a clear mission, because people talk about mission statements. people talk about having all hands meetings. it is amazing to me how many times you go into a company and nobody understands the mission. it's this much to the left or this much to the right, but that makes all the dif...