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And fashionable people hate them for aesthetic reasons. but that aside, i think that you're making an argument for alcoholism as well. people are predisposed to it. they have all kinds of psychological reasons for it, but we don't excuse alcoholism. we say don't drink so much or get help or something. why is that different? >> but when we warn about alcoholism, we actually hope that people find resources. the problem with this ad a campaign, first of all, is that sort of that hangman type look to the ad. i don't know if you notice that. did you ever play that game in the third grade where you ...

Like cigarette smokers are unpopular and unfashionable and fashionable people hate them aesthetically. but that aside, i think that you're making an argument for alcoholism as well. people are predisposed to it. they have all kinds of psychological reasons for it, but we don't excuse alcoholism. we say don't drink so much or get help or something. why is that different? >> but when we warn about alcoholism, we actually hope that people find resources. the problem with this ad campaign first of all, has that sort of that hangman type look to the ad. i don't know if you notice that. did you ever...

Like cigarette smokers are unpopular and unfashionable and fashionable people hate them aesthetically. but that aside, i think that you're making an argument for alcoholism as well. people are predisposed to it. they have all kinds of psychological reasons for it, but we don't excuse alcoholism. we say don't drink so much or get help or something. why is that different? >> but when we warn about alcoholism, we actually hope that people find resources. the problem with this ad campaign first of all, has that sort of that hangman type look to the ad. i don't know if you notice that. did you ever...