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Rereelection headquarters in chicago. carol davidson was director of integration and media targeting for the obama campaign. >> the hardcore analysts were in the room for multiple reasons. this was our like more top secret work so you don't want press coming by to like see what was on the screens of everyone and we actually during the election didn't even want people to know the group even exist. >> tech team worked its algo he algorithms. carol davidson figured out how to get the message to the specific voter and developed the optimizer showing what television shows the persuadables were watc...

Rereelection headquarters in chicago. carol davidson was director of integration and media targeting for the obama campaign. >> the hardcore analysts were in the room for multiple reasons. this was our like more top secret work so you don't want press coming by to like see what was on the screens of everyone and we actually during the election didn't even want people to know the group even exist. >> tech team worked its algo he algorithms. carol davidson figured out how to get the message to the specific voter and developed the optimizer showing what television shows the persuadables were watc...

Rereelection headquarters in chicago. carol davidson was director of integration and media targeting for the obama campaign. >> the hardcore analysts were in the room for multiple reasons. this was our like more top secret work so you don't want press coming by to like see what was on the screens of everyone and we actually during the election didn't even want people to know the group even exist. >> tech team worked its algo he algorithms. carol davidson figured out how to get the message to the specific voter and developed the optimizer showing what television shows the persuadables were watc...

Romney. even the scripts with voters -- >> do you plan to vote on tuesday? what time do you plan to vote? what will you be doing beforehand? we know from experiments that having you make a plan and visualize yourself doing this in advance make to follow through on it. >> the campaign embedded several people from the analyst institute into the reelection headquarters in chicago. >> so what was the cave? >> the cave is where we put the analysts. >> carol davidson was director of integration and media targeting for the obama campaign. >> the hardcore analysts were in that room for multiple reason...