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Harley-Davidson launches its all-electric LiveWire brand Harley-Davidson launches its all-electric LiveWire brand The first LiveWire branded motorcycle is scheduled to launch on July 8, 2021 and to premiere at the International Motorcycle Show on July 9, 2021. advertisement The first LiveWire branded motorcycle is scheduled to launch on July 8, 2021. HIGHLIGHTS The first LiveWire branded motorcycle is scheduled to launch on July 8, 2021. LiveWire will be headquartered virtually, with initial hubs in Silicon Valley, known as LiveWire Labs, and in Milwaukee. Harley-Davidson first unveiled the L...

Harley-Davidson introduced the electric LiveWire motorcycle in 2018 and now the company is turning LiveWire into its own brand. According to the motorcycle giant, the new LiveWire brand will “redefine” electric motorcycles as well as deliver the “best experience for the urban rider, with personality and soul.” That isn’t much to go on, but Harley-Davidson announced the first LiveWire branded motorcycle will be introduced at the International Motorcycle Show on July 8th. Little is known about the model at this point, but an image on LiveWire’s website suggests it will be an updated...

Share this article Share this article MILWAUKEE, May 10, 2021 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson") (NYSE: HOG) today announces the launch of LiveWire as an all-electric motorcycle brand. LiveWire is more than a motorcycle. LiveWire plans to redefine electric, delivering the best experience for the urban rider, with personality and soul. LiveWire creates a unique connection between rider and vehicle. Today, the next chapter in the LiveWire journey begins. Jochen Zeitz, chairman, president and CEO of Harley-Davidson:  "One of the six pillars of The Hardwire Strategy is t...