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Canadian rideshare HOVR focuses on driver fairness with a membership model, keeping 100% of fares, aiming for lower rider costs and a more equitable system.
A new ride-hailing app promising fair pay to drivers is launching today, starting in the Toronto area, to take on Uber and Lyft. The company believes it will attract drivers by paying them 100 per cent of fares and charging only a membership fee to work for the service.