CNN EarlyStart April 30, 2013 10:23:00
Thesouestion is, advertisers. will they flee? or will they scoop him up? >> it could be a possible endorsement for companies who want to be affiliated with this piece of history. right? and with this movement within professional sports. and it could translate into money if collins wants to capitalize and that's unclear. right now jason collins doesn't have a lot of endorsements. just one from nike. the company, by the way, doesn't even use him in his ads. he did make almost $1.4 million last season. but one marketing expert tells us collins could turn this revelation into an additional seven-f...