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Creativity is mysterious, but that doesn’t mean we can’t learn a little from some of its best practitioners. Catherine Shepherd of agency DRPG sat down with DRPG’s own creative director, Richard Preedy, to find out what makes his creative brain tick.
'Brainstorms', 'thought showers'; call them what you will: despite some pretty bad press, they remain the go-to panic button for creatives on deadline. For The Drum's Creativity in Focus Deep Dive, PrettyGreen's co-chief exec Emma Grace tells us why they don't work and what you can do instead to harness the true power of both individual and collective thought.