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And things that have pred fairly wide, they understand did at least reach an audience. influence is actually something a little separate from reach. so i think capturing the influence piece is what is really difficult to do. but i think there is a way to go about gauging what the influence was, and i think that it would probably behoove facebook to actually release a little bit more information about to who the audience was that received a lot of this information. >> it's very hard to tell what any one thing affects any one vote. it's pretty clear at this point that facebook was a place where ...