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Resort. >> look at this letter from the project's developer to buyers in august of 2007. one of the two signatures at the bottom. donald j. trump. official brochures also made it seem as if he was a developer. >> developed by one of the most respected names in real estate, donald j. trump. >> trump said it too. >> when i build i have investors that follow me all over. they invest in me and they invest in what i build. that's why i'm so excited about trump ocean resort. >> when i build, what i build. but trump was not going to build anything at trump ocean resort, baja, mexico. he didn't develo...

Credible value the name trump and that he could sell it and he didn't have to put anything into the project. >> he didn't put in any money. he had nothing to lose. >> he would go to places with his family, with his children, don jr., and ivanka and eventually eric. and they would make representations this is a trump project. year putting something in. >> often what they put in were themselves. ivanka talked about how -- and she said if you ever need borrow esugar, come knock on our door. >> she thought she was there as an evenchual owner. didn't realize her appearance was required by this cont...

Incredible value to the name trump and he could sell it. >> he didn't put in any money. he had nothing to lose. >> he would go to places with his family. with his children. don jr. and ivanka. and eric. and they would make the representations that this is a trump project. we're putting something in. >> reporter: often what they put in were themselves. >> ivanka got on stage and talked about how she purchased a unit. and she'll be frequently visiting. she mingled her way to our area and said if you need to borrow sugar. come knock on the door. >> she thought she was there as a future owner. she...

Anything at trump ocean resort baja mexico. he didn't develop it. >> he set up this licensing business where he would realize there was an incredible value to the name trump and he could sell it and he didn't have to put anything into the project. >> he didn't put in any money. he had nothing to lose. >> he would go to places with his family and his children. don jr. and ivanka and even actually eric and they would make these representations that this is a trump project. we're putting something in. >> often, what they put in were themselves. >> ivanka got up on stage and talked about how she p...

As if he was a developer. >> by developed by one of the most respected names in real estate. donald trump. >> trump said it too. >> when i build i have investors that follow me all over. they invest in me and what i build. and that's why i'm so excited about trump ocean resort. >> reporter: when i build. what i build. trump was not going to build anything. at trump ocean resort baja, mexico. he didn't develop it. the company licensing his name did that. >> he set up this international licensing business. he would real estate there's an incredible value to the name trump and he could sell it. >...