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Is the growth in lab-created diamonds being driven by consumer desire or the retail jeweler’s sales pitch? The question arose in a recent episode of the Rapaport Diamond Podcast, as well as in a webinar panel discussion Rapaport hosted earlier this year with lab-grown producers and...
RAPAPORT...The lab-grown diamond industry has seen a boom in interest in the past two years, with many in the mainstream jewelry trade embracing the product in their sales offerings. Yet how does this recent acceptance impact the natural-diamond sector, and how will the two products...
The more you know about your customers, the better you can connect with them, market to them and ultimately give them what they want. RAPAPORT... Creating a profitable retail business used to be a guessing game reliant on a bit of luck married with years of experience and observation. It...