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Story. in lieu of a salary, which they couldn't afford to pay they gave him a stake in the company. >> he was doing a lot of work for us but we felt the pressure to be protective of our equity. >> but they decided his work was worth more than just 10% and that motivating him with ownership was more important than retaining equity themselves so they gave him 20%. they didn't value the company at the time, which they should have, but looking back, david says the company was new, and worth about nothing. >> he saw problems, he went and fixed them. he saw opportunities, he went for them. and i thi...

Pair needed help. that's where dan enters the story. in lieu of a salary which they couldn't afford to pay, they gave him a stake in the company. >> he was doing a lot of work for us, but we felt the pressure to be protective of our equity. >> reporter: but they decided his work was worth more than just 10%. and that motivating him with ownership was more important than retaining equity themselves. so they gave him 20%. they didn't value the company at the time, which they should have, but looking back, david says the company was new and worth about nothing. >> he saw problems. he went and fix...