Subscription-based ownership of cars: Many enquiries, but conversion into sales, slow
Subscription-based ownership of cars: Many enquiries, but conversion into sales, slow January 28, 2021 × Despite the sluggish start, automakers and analysts say the new ownership model could gain traction going forward While the subscription-based model of owning cars is gaining traction in terms of increased enquiries, actual conversion to sales remains low. The subscription-based model allows customers to subscribe to a car for a monthly fee as an alternative to an outright purchase. Notwithstanding the poor conversion rate of enquiries, companies are planning to take their subscription-ba...
Source: thehindubusinessline.com