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Deal unites leading ad tech platform with Vendasta's robust martech platform and marketplace of products SASKATOON, SK, Jan. 11, 2022 /PRNewswire/ -- Vendasta today announced the acquisition

Deal unites leading ad tech platform with Vendasta's robust martech platform and marketplace of products SASKATOON, SK, Jan. 11, 2022 /PRNewswire/ -- Vendasta today announced the acquisition of MatchCraft from Advance Local. MatchCraft is a leading global software company specializing in search, display, and social media advertising solutions for digital marketing agencies and resellers who serve small- and medium-sized...

JCK’s 11th annual holiday commercial roundup. Each year, I like to do the roundup in a different way. In past years, I have supplemented my own observations with those of focus groups from different generations, industry marketing executives, and random people on the internet. For 2020, we did a Zoom focus group, because if there’s one thing we all need, it’s more time on Zoom. Our panel consisted of seven women, almost all in their 20s—younger millennials and one member of Generation Z. The participants were: Brena, 24, a graduate student living in upstate New York; Molly, 25, a mark...