Detailed text transcripts for TV channel - MSNBC - 20131030:09:52:00
Let's go to the cooler. >> the nba season tipped off last night, big hopes for the knicks. jimmy kimmel is interested in the nba new marketing campaign. >> basketball is watched predominantly by men, so will season the nba is making a concerted effort to attract female viewers. they see it as a great way to grow their audience. but aim ni'm not sure they're g about it the right way. >> tonight it all begins. the nba is back. the heat, the bulls, the muscles, the legs. the round sexy buttocks. the smooth kissable lips. tonight, ten handsome hunks go head to head and cheek to cheek as they fight...