Lululemon SVP Explains How the Company's Gear Makes You Move
Lululemon Ben Stubbington, SVP of design and concepts at Lululemon, tells Men's Health that innovations in fabric will make it feel more comfortable and motivate wearers to exercise more. We believe when you feel your best, you perform your best. Through scientific studies and testing we realized how a knee, or calf, or biceps might need different levels of pressure to perform at your best and to feel the best. With SenseKnit, we engineer multiple sensations within one garment for the anatomy, providing varying levels of support and breathability, seamlessly and strategically knit into the ...
Source: menshealth.com