Apple agreed to delay the roll-out in September 2020 after considering the effect it would have on Facebook’s partners, although the two companies have since traded a series of barbs on the matter. Apple, for instance, slammed Facebook’s business model in November after privacy groups such as the Electronic Frontier Foundation (EFF) pressured the firm to explain the delays to the rollout of these privacy features. Facebook responded by shining the spotlight on Apple’s own privacy issues, namely the fact that the iPhone manufacturer faces legal action over alleged tracking mechanisms ...