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Many can argue they need food, that is a stay people and they need the stuff you make, the basic stuff that people make. guest: and we make their food better by putting ketchup on food. neil: and when you are bleeding a lot of red ink it is a metaphor. but does that go, too, things get tight and people are concerned about their job prospect the buy the store brand and not the heinz brand and you have a pickle. guest: well, we don t have a pickle because we make relish, people will put heinz catch yell on the table and french fries on the plate so as long as we create value for the consumer they will stay with our brand. look at the interesting bifurcation in the grocery store, people buy expensive things if it creates value or ....
Do not have much signage, we re not a very visible companies in any of the these conditions in western europe, heinz is considered almost the origins of the company. and trying to understate the their presence? well, we do and that s true across our international businesses, we localize and we have the heinz brand, too, we have a lot of local breast cancer and i think the relevance for us, gives us a sense of not only being locally owned, but understanding how to navigate through the situations. you know, bill, i sense you and other ceo s across the world, you look and even though you work partly with folks over there, we talk about you and your colleagues are sitting on 2, 3 trillion dollars worth of cash and i know you ve been spending on asia and that sort of thing. does this give you pause and well, maybe things won t be so great? no, it doesn t give me pause. neil, you have to be cautious, ....