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Final Line Up For IAB Connect 2022 Confirmed

Final Line Up For IAB Connect 2022 Confirmed
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Wayland historian meets the daughter of one of her subjects

Walpole woman, historian discover something in common about one of the first female soldiers

A Walpole woman whose mother was one of the first women to serve in the military discovers she had something more in common with an author than she thought.

IAB s Digital Reboot Webinar to Focus on Programmatic Explosion

IAB s Digital Reboot Webinar to Focus on Programmatic Explosion
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

The Power of News Brands Takes Centre Stage at Engage Conference

The Power of News Brands Takes Centre Stage at Engage Conference May 7, 2021 The event was presented by Adrian Weckler from INM and Roisin Ingle, the Irish Times. Attendees heard about the findings of new research from marketing effectiveness expert Peter Field which demonstrated how multi-platform news brands are delivering long terms business effects for brands. Together with NewsWorks Insight Director Denise Turner, Field presented the findings from the IPA Databank study which found that news brands are having a significant impact on key business drivers such as market share, pricing and profit. In a separate session, a discussion on what does the demise of cookies means for publishers and advertisers featured Ciaran O’ Kane, CEO Wire Corp, Helen Beecher, Head of Digital, OMD, and David Fogarty, Digital Investment Director, Core.

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