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Helene was right in her assumption. while people won't go far for a typical bakery, they'll travel far for a gluten-free one. lorraine's daughter has celiac disease. >> you go stock up and buy an extra freezer. >> here's the challenge hello leern faced. she knew she could get a gluten-free audience but she needed to entice the hastings locals and gloot gluten-free to walk through the door. when you say gluten-free, you would say not very tasty i probably would have thought, well, it's better for your my health. >> this wasn't the case with helene's food. she spent ten months perfecting her rec...

Both an opportunity and a challenge to online sellers. here now are five tips on how to survive free shipping this holiday season, courtesy of ecommerce bites.com. one, a free shipping threshold can increase your added order value. if your customer yushltly spends about $30, you can offer free shipping at $45 to encourage them to buy more. two, add supported shipping. earn revenue that will help offset costs using addship.com. it helping you post transaction e-mails. number three, eliminate double shipping. you can streamline shipping by having your manufacturer or distributor ship directly to...

We're a dedicated gluten-free dare bakery. >> these are two sides of the same company, each showing off to an audience. she was a corporate lawyer fishing around for a new career. after throwing out a bunch of ideas she honed in on one. >> i thought. my town need as bakery. i wanted to do something local. it's a sleepy little village. it's lovely. i thought, maybe i'll do -- i'm going to try. i'm going to be centered in the downtown such as it is in hastings. >> the only problem is when helene ran the numbers, she realized this sleepy little town could not support bakery. so her company needed...