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>> thank you. >> through out the week we have been highlighting people like you who work hard a lot of the country is sound asleep. >> one of the key parts of getting up early in the morning is making sure you get a good pr breakfast. >> i was able to visit a new york city bagel shop where hundreds of new yorkers start their mornings every day. americans consume 175 million bagels. that happened last year at least. >> you jump into a bagel shop grab breakfast and you are on your way. little do you know... what goes on before you arrive. >> 2:00 a.m. here in new york city. we are standing in fr...

Some breakfast and you're on your way. but little do you know what goes on before you arrive. 2:00 a.m. here in new york city, we're standing in front of this bagel shop. there has been a crew inside for three hours. they arrive at 11:00 p.m. yesterday. i'm going to be their helper today. let's go inside. going to be very scary. first things first. i need the proper work attire. make some bagels. they sell three racks of these every single day. those racks hold hundreds of bagels and baking all is no piece of cake. for the perfect crust, it needs a good boil. this is how they do it, guys. look...

See that? any advice? what should i say, should i not say? >> well, typically, you know, we want our guys not to ask a simple yes or no question like can i help you. because then it's easy for somebody to say no thanks. maybe i can say what are you interested in buying today? see now i've already planted the seed they might want to buy something. not just browsing. >> introduce you to kurt, my store manager. >> nice to meet you, man. >> the employees at ssg know the guns they sell because they believe them. they believe in the power of weapons for protection. >> are there a lot of people that ...

Counter at ssg. >> now i'm employee. see that? any advice? what should i say, should i not say? >> well, typically, you know, we want our guys not to ask a simple yes or no question like can i help you. because then it's easy for somebody to say no thanks. maybe i can say what are you interested in buying today? see now i've already planted the seed they might want to buy something. not just browsing. >> the employees at ssg know the guns they sell because they believe them. they believe in the power of weapons for protection. >> are there a lot of people that come in to steal? >> they're a lo...