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Exactly half of Netherlands residents think the Pride event in Amsterdam is too extreme and “risque,” according to the annual Event Brand Study by Hendrik Beerda Brand Consultancy and the University of Amsterdam. Sympathy for the event has increased over the past year.
Limburg remains the most attractive holiday destination for Dutch people planning vacations within their own country. This is according to The City & Region Brand Survey (Het Steden & Streken Merkenonderzoek) by brand researcher Hendrik Beerda Brand Consultancy.
For the first time ever, Ajax is the third most popular football club in the Netherlands, falling below Feyenoord and PSV. The Amsterdam club’s disappointing results and a significant hit to its reputation last year left a sour taste in supporters’ mouths, the Hendrik Beerda Brand Consultancy found in its Sports Sector Brand Research.