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>> that's right. the company's defense is going to be, look, we had these marketing materials. they were approved by the fda. the product is completely legal. and the plaintiffs here cannot show. there is going to be the defense argument. the plaintiffs cannot show causation. they can't show that these advertisements caused a doctor with his or her independent judgment to write a script and that that script caused a person to then become an addict. was it a part of the chain of events that led to it, yes. >> how does that get established? yeah, it was a part of a chain of events that had docto...