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Rhett McLaughlin and Link Neal’s Mythical Entertainment has launched a standalone apparel and accessories brand called Sike. The crux of Sike is graphics that trick the eye, with its debut collection consisting of glow-in-the-dark streetwear, UV graphic tees that change perspective when activated by the sun, and holographic stickers. Products are available on a dedicated website. Products bedecked in psychedelic mushroom designs, clashing stripes, and a graphic of a cartoon hand flipping the bird range in price from $6 for a three-pack of stickers to $60 for a glow-in-the-dark hoodie. Rhett McLaughlin and Link Neal’s Mythical Entertainment has launched a standalone apparel and accessories brand called Sike. ....
Logitech, the computer peripherals company that makes a frequent practice of working with influencers, has tapped a who’s-who of top creators for its new Blue Microphones campaign. Dubbed Raise Your Voice, the campaign fetes the 25th anniversary of the microphones. Ads will feature Miley Cyrus, Rhett & Link, pop duo The Veronicas, gamers DrLupo and DanucD, tech YouTuber Marques Brownlee, podcaster Hrishikesh Hirway, musician Wowkie Da, and others who have used the product in their work. The campaign was orchestrated by Logitech For Creators, a brand extension of Logitech, and will roll out this month across social, digital, and programmatic ad platforms. Logitech, the computer peripherals company that makes a frequent practice of working with influencers, has tapped a who’s-who of top creators for its new Blue Microphones campaign. ....
Things at Cloak are getting a little mythical. The latest limited edition collection from Markiplier, Jacksepticeye, and Pokimane’s gamer/geek clothing McLaughlin and Neal’s Cloak line is billed as “a legendary face-melting collaboration” inspired by late-night gaming sessions and mythological creatures. It offers 26 items, nearly all of which involve psychedelic tie-dye. ....