Why your 80s-era phone sales strategy isn't working
Source: Unsplash/Berkeley Communications. I’ve been expecting phone calls this week from professional people with urgent information. They’re really busy, so if I can’t take the call, it will add days to the process. I don’t know their numbers, so I have to answer all the calls from numbers I don’t know. Welcome to my nightmare. I’ve spoken to many boiler-room folk who say they can move my Google search ranking to page one. Or they’re from a business with a name like ‘Buckingham Platinum Wealth’, with exciting investment schemes to lower my tax.
Source: smartcompany.com.au