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 had to share about his vision of the future. Media is Video, Text, Image, Sound and Experience (that additionally including senses like touch and smell). These Mediums in a sense are eternal, indestructible like matter. The way they manifest however changes dramatically, as the Digital revolution has shown, with profound implications to humans and society.  20 years ago, video was TV and movies; text was newspaper, magazines and books; Image was art print, and outdoors; sound was radio, and experience was physical and real. In this analog world Media was commercialized principally through...

Published January 13, 2021, 6:00 AM Our Economics Professor at CRC, Dr. Bernardo Villegas introduced us to the power of “Hidden Persuaders” by Vance Packard.  By playing on our hidden fears and dreams, advertisers are able to influence our preferences.   They manipulate   and rely on subliminal suggestions to drive us to patronize a product or a service.   Beauty products are presented as key to eye bag prevention and delay of the ageing process.   They are heavily patronized by women who would like to stay youthful forever.  Lotions and crèmes are presented as magic potions th...