Vikram Sakhuja, Group CEO at Madison Media, shares his thoughts on media in 2041
had to share about his vision of the future. Media is Video, Text, Image, Sound and Experience (that additionally including senses like touch and smell). These Mediums in a sense are eternal, indestructible like matter. The way they manifest however changes dramatically, as the Digital revolution has shown, with profound implications to humans and society. 20 years ago, video was TV and movies; text was newspaper, magazines and books; Image was art print, and outdoors; sound was radio, and experience was physical and real. In this analog world Media was commercialized principally through...
Source: digit.in