Social Marketing Interventions for the Prevention and Control of Neglected Tropical Diseases: A Systematic Review
"Efforts to support behavior change to prevent and control NTDs are needed..., and social marketing could contribute to such efforts." Social marketing is a systematic approach to influence voluntary behaviours at multiple levels: downstream (i.e., individual), midstream (e.g., community), and upstream (e.g., policy).
Source: comminit.com