Detailed text transcripts for TV channel - MSNBC - 20120129:12:40:00
For a couple plus years, almost three in market, and people know their brand. the brand paperless post means something now. when i get an invitation or you get an invitation from paperless post, there's a certain, you know, quality to it, it feels good, there's a sexiness to it, and it has the higherend positioning. you can come in and rip them off exactly, but it's difficult to replicate that magic. and knowing them they will continue to innovate on that product as much as possible and continue to brand that in the marketplace. nobody will come in and say i have a bag that looks just like thi...
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