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May’s – ‘The Fragrance Issue’ – Download Now
Her Highness Sheikha Hend Al Qassemi is a true entrepreneur. Having recently entered the realm of fragrance, she knows exactly what works in the region and has infused her expertise of the Middle East with European elements to create a luxurious perfume brand, Perfumes by Hend.
What inspired you to launch your fragrance brand?
Scents have been intertwined with my life ever since I can remember. Sometimes it was my mother burning perfumed wood chips that left an everlasting effect. Those comforting scent memories would always lead me to use Oud oils, at the same time I gravitated towards French luxury perfumer brands. I always wanted to create a scent and persisted to put an active effort in doing so that merged Eastern oil quality and taste with European noses. I also wanted to create something I could spray on that would not stain my clothes, as oil-based scents stain. I wanted my perfumes to be Oud based, even t ....

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