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Hike's overall expenses surged to Rs 299 crore in FY23, up 114% on year from Rs 140.45 crore in the previous fiscal. This increase was mainly driven by higher employee salaries, server costs and marketing expenses.
The development comes within a week of gaming unicorn Mobile Premier League (MPL) laying off about half of its India team or close to 350 people to cut down cost burden due to the increase in GST to 28 per cent.
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