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Healthcare & Education Ads Are Most Deceptive & Misleading: Advertising Body

The most important rule for advertisements is that it should only tell the truth, and nothing else. The consumer should be aware of both the pros and cons of the product; and the process of selling should not be deceptive or misleading.But it seems I ....

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India among the largest contributors to Reckitt Benckiser's 2020 growth

India among RB’s key markets
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British consumer goods maker Reckitt Benckiser (RB) on Wednesday said that accelerated hygiene habits led to rapid growth of its hygiene and disinfectant brands in the US, India, and China. India was among its “largest contributors to growth , along with the US and China in 2020. The market reported strong-double digit growth, RB said in Q4 and full-year result announcements.
The company’s toilet cleaner brand Harpic added a record number of new homes in 2020. In India, Harpic is used in over 100 million homes, up by nearly 30 million from 2019 as a result of purpose-led marketing campaigns around behaviour change, it said in its earnings release. ....

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