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Know by using a familiar face, someone like mr. carter to distract people, kind of like a hip know tis using a spinning wheel or something like that to get your attention off of other things. that's all think are simply doing with him. steve: christopher, i thought over the last couple of years the democrats were pretty much decided that the identity politics they had employed in the past didn't that as a party. >> i think they decided to roll the dice on this one again, especially because they have decided or they feel like with their polls that maybe this is going to take root, that they can...

Good morning to you, scott. >> good morning. ainsley: hold is silver. >> born in 1989. the big 3-0. steve: i'm surprised dilbert got political. >> he didn't get as political as his creator did. i tried not to be political. i was trying to write about persuasion. i have a background in trained hip know tis and been studying persuasion in all its forms and that's what i do as a writer. when i saw the president using the techniques of persuasion, i thought well, people need to see this from another angle. brian: 2015 you thought he would be president. >> i predicted -- as soon as i saw some of hi...

For persuasion as well as related things. and the power of the talent stack is that you don't have to be the best in the world at any one of those things if you have enough things that work together. so, for example, he's a good public speaker but nobody is going to say he is the greatest orator who ever lived. is he funny, which helps a lot. he is not that. brian: side though. >> no he is smart but not the smartest person in the world. right down the list. his power of persuasion is what make it so powerful and works together. ainsley: those phrases, lock her up, build that wall. middle of am...