Old Spice partners with Univision to target LatinX Americans
In a parody of telenovela-style drama, Old Spice aims to expand reach among Spanish-speaking consumers in the United States.
Source: thedrum.com
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The 2021 Hispanic Market Report: actionable insights for marketers
In celebration of Hispanic Heritage Month and continuing its ongoing commitment to provide the most comprehensive insights into multicultural audiences, Claritas has launched its 2021 Hispanic Market Report.
Source: thedrum.com