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Faster than a virus on the internet. so, how did this one get started? and why was it taken so seriously? brian todd breaks down the anatomy of a rumor. >> reporter: it seemed to spread about as fast as you could text it and hit send. a rumor that john roberts was "seriously considering retirement." it was first posted thursday on the celebrity website radaronline with the detail that roberts would be leaving for personal reasons. it moved with warp speed through social media into news rooms and made it on the air on fox news channel. >> there are reports online that the nation's supreme court...

Been dangerous, but what this guy was doing was not one of them. he was launching airplanes for takeoff. and the first thing they teach you, alex, in airplane pilot school is that every landing is mandatory. once you get up in the air, you are coming down eventually, but every takeoff is an option, and nobody had to take off if there was a problem. and what this guy was doing was launching these airplanes, and all he was doing was he was making the decision, he was controlling the airplanes and letting his son send the message like, hey, had he typed the e-mail and the kid hit send. and there'...

More extraordinary is how it got out and where it likely came from. >> reporter: it seemed to spread as fast as you could text it and hit send. a rumor that supreme court chief justice john roberts was seriously considering retirement. it was first posted thursday on the celebrity site radaronline, with details that he would be leaving for personal reasons. it warp speeded went through newsrooms and made it live on fox news. >> there are reports that chief justice john roberts is considering stepping down. that would be a huge deal. >> reporter: the fox anchor said that their own reporter was ...

Latest updates on this topic from reliable sources.

Latest updates on this topic from reliable sources.