Identifying Your Best Prospects: The Importance of a Customer Persona
Creating a customer persona involves developing a deep understanding of your customers’ needs and establishing a plan to address them. Evaluating your current customers in terms of demographics, company size, and industry type is a good place to start, but the findings are often shallow and offer little insight. This article explores the role that data plays in developing a customer persona, and why this practice is so important to business development.
Source: whattheythink.com
