How extended reality technology can help brands build a better B2B journey
news How extended reality technology can help brands build a better B2B journey Alvaro Sanchez and Rene Bokhorst Extended reality is an umbrella term for immersive technologies such as virtual reality and augmented reality. Photo: AFP The Covid-19 pandemic has rapidly accelerated the adoption of digital technology, which in turn has touched seemingly every aspect of our lives: socialising, shopping, working from home and more. Extended reality (XR) - an umbrella term for immersive technologies such as virtual reality (VR) and augmented reality (AR) - has perhaps benefited mos...