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Why H&M is failing to resonate with consumers? Image via H&M Despite making positive strides towards sustainability, H&M still bears the brunt when it comes to consumer opinion on which brands are the most eco-focused. Wolff Ollins global chief executive officer Sairah Ashman questions why. Rewind back to 2010 when H&M first launched its Conscious Collection of clothing made from organic cotton, recycled polyester and other sustainable materials. That same year, the Garment Collecting initiative was unveiled, with the aim of closing the loop for textiles, making H&M the first fashion company...

Despite making positive strides towards sustainability, H&M still bears the brunt when it comes to consumer opinion on which brands are the most eco-focused. Wolff Ollins global chief executive officer Sairah Ashman questions why.

Application Deadline: October 15th 2021 To speed up the process of creating a sustainable future for fashion and protecting our planet, we launched the Global Change Award in 2015. It has been called the Nobel Prize of fashion and is one of the biggest innovation challenges in the world for early stage innovations, and the first of its kind in the fashion industry. We invite innovators and entrepreneurs all over the world to submit their ideas. The five most promising innovations are selected by a panel of international experts and embark on a one year-long Accelerator Program. The aim of the...

A first-of-its-kind collaborative funding initiative, The Resilience Fund for Women in Global Value Chains, has launched, bringing together corporate investors, foundations,...

Textiles and apparel sustainability update April 2021 This report provides information on the latest product developments and business developments in relation to environmental sustainability. 13th May 2021 Report summary Environmental sustainability is of growing importance within the global fibre, textile and apparel industry, and pressures to improve their sustainability credentials have prompted several companies to develop innovative new products and adapt their business strategies. This report provides information on the latest product developments and business developments in relation ...