OB topped Korea's beer market in 2022 despite sluggish economy
The country's largest brewer, Oriental Brewery (OB), topped the local market last year. According to Nielsen Korea's tally, OB accounted for 53.7 percent of household sales from January to November of 2022. Its flagship product, Cass Fresh, was ranked first among all beer brands with a 41.3 percent market share in its segment. This is a meaningful achievement as 2022 was a year where the alcohol beverage industry started to pivot after a sharp drop in sales over the past few years.
Source: koreatimes.co.kr