Hosiery Space News Today : Breaking News, Live Updates & Top Stories | Vimarsana

>> so now you've got the patent, you've got the prototype. what happens next. >> i needed to name it and i needed a package. so i created the package on my friend's computer with her help and i wanted my packaging to be very different. i made it red, which hadn't been done in the hosiery space. i did three cartoon women that are very different looking. for many years it was the same half-naked woman, you know in photography on all of our packages, it was very confusing. so that stood out. i knew if i got my chance on the shelf, i didn't have the money to advertise, it needed to jump off and so...

My attorney and i are taking notes and i said, okay, thanks. the night before i could not sleep because all night i'm thinking how is there lacquer in this product, in this shaper. so i called ted the next morning and i said, ted, this is sara. can you please spell lacker. and he said, yeah. l-y-c-r-a. i went oh, my god, lycra. okay, thanks. i called my attorney and said you've got to do an all change on lacquer, it's laycra. >> so now you've got the patent and the prototype. what happens next? >> i needed to name it and i needed a package. so i created the package on my friend's computer with...