Detailed text transcripts for TV channel - CNN - 20110503:17:48:00
>> it's already being used. it's being used on a more trial basis, but in the next couple years, you're going to see this pop up more and more. so it's pretty interesting. >> yeah, it sure is. can they go beyond, though, you? can they go beyond you and actually tailor themselves to things like the weather or even the time of day? >> yeah. you know, the interesting thing about this technology is it goes beyond just the demographic. it analyzes if it's cold or hot souds. so let's say you're walking by a billboard on a cold day, you might see an ad for a warm cup of coffee. you know, it will kind...
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