Page 11 - Hotels Network News Today : Breaking News, Live Updates & Top Stories | Vimarsana

With superheroes, you see time after time a single incident turning a “normal” person into someone with unimaginable superpowers. Whether it’s a radioactive spider bite, being struck by lightning, exposed to gamma rays, or injected with a serum, an ordinary person is turned extraordinary in an instant. Throughout their transformation, they acquire special abilities that range from invisibility to flight.

Sales and marketing for hotels has long been an important aspect of positioning your product and promoting its key features and benefits. Given the pandemic and its impact on the lodging industry, sales and marketing efforts have changed and there is a need for even more positioning.

Everyone compares themselves against themselves. Has their weight increased or decreased? Did their number of steps increase this week compared to the previous week? Did they get more sleep last night than the previous night?

Benchmarking your property against your competitors is one of the most important tools in developing a robust direct channel strategy. With real-time analytics and never-before-seen insights, BenchDirect transformed the direct booking landscape and allowed hotel brands to not only compare their end results but also gain a clear understanding of how they came to be.

HSMAI's Revenue Optimization Conference (ROC) “The conference comes at a perfect juncture with APAC borders reopening, so now more than ever Hoteliers will benefit from clear data trends, and thought-provoking ideas & actionable insights to guide their strategies” said Jackie Douglas, President HSMAI Asia Pacific.