Google - Your Hotel's Worst Best Friend?
Pedro Colaco, CEO & President of GuestCentric Systems The tail-end of 2019 saw Google become more aggressive with its advertising tactics to reach the online travel market. Pushing down free search listings to make room for more paid results lead to increased competition for that real-estate, disrupting OTA dominance. As OTAs spend less on Google campaigns during the economic downturn, what does this mean for your hotel’s positioning on Google’s search engine? Should hotels invest in Google meta-search, or could Google be your hotel’s Worst Best Friend? Read on to find out. Google d...
Source: hospitalitytech.com