Should GOPPAR be the New REVPAR?
It seems our industry is or at least it was prior to Covid addicted to REVPAR. But we all know that measuring REVPAR is only an indication of room revenue performance and has absolutely nothing to do with profit. With ever increasing reporting tools we now have the ability to measure and even index GOP within a comp set just like REVPAR. The question is, who if anyone in our industry will take this giant step? Who will lead the charge to get comparable profit per available room as a key measurement to accompany REVPAR? With different stakeholders there are varying degrees of what's in our best...
Source: hospitalitynet.org