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Wedding season: No significant pick-up in demand for gold jewellery, household and kitchen appliances in semi-urban & rural markets, ET Retail

Wedding Season: This is driven by the fact that daily household inflation is yet to sober down completely impacting consumption amongst masses or people with low-to-mid income levels. Overall consumption in small towns and rural areas is impacted for 6-8 quarters now due to inflation though the rich in these markets are buying, that too premium products. Cash is replacing jewellery and electronic products as wedding gift. ....

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Wedding season: No significant pick-up in demand for gold jewellery, household and kitchen appliances in semi-urban & rural markets

This is driven by the fact that daily household inflation is yet to sober down completely impacting consumption amongst masses or people with low-to-mid income levels. Overall consumption in small towns and rural areas is impacted for 6-8 quarters now due to inflation though the rich in these markets are buying, that too premium products. Cash is replacing jewellery and electronic products as wedding gift. ....

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