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Glennerster); Development Media International, or DMI (
Murray); University of Oxford (
Pouliquen)
The structure of the campaign - with frequent messages over 2.5 years and the focus on engaging programming - was well adapted to influence behavior through this mechanism.
In 2014, only 16% of women of childbearing age in Burkina Faso used modern methods of contraception, and the average woman gave birth to six children over her lifetime. High fertility rates and short spacing between births are both associated with poor health outcomes for women, but social norms and lack of (or mis)information can discourage contraceptive use. Mass media campaigns have potential to provide information on the benefits and logistics of family planning and influence social norms at low cost. This two-level randomised controlled trial (RCT) assessed the effectiveness of a 2.5-year mass media campaign implemented by Development Media International (DMI) to increase modern contracepti ....

Burkina Faso , Democratic Republic Of The Congo , Victor Pouliquen , Rachel Glennerster , Joanna Murray , Development Office Glennerster , United Nations Population Fund , University Of Oxford Pouliquen , Development Media International , Women Integrated Sexual Health , Guttmacher Institute , Development Innovation Ventures , Communication Initiative On , Global Innovation Fund , Abdul Latif Jameel Poverty Action Lab , Development Office , Poverty Action , Related Summaries , Democratic Republic , Sahel Women , Demographic Dividend , Southern Africa , Integrated Sexual Health , Family Planning , How Can We Double , Modern Contraceptives ,